#IRFocus new interview: Finbarr Heslin, Managing Director of FIDO

"I see a huge role for a robust I&R system in conferring on advertisers of pups the traceability and transparency that people have been crying out for over the last number of years in Europe. It is so easy for a website to check with the databases to ensure that a pup is correctly registered before it allows the ad to be posted".

CARO Special Focus on I&R

 

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